The Sea Otter Expo, the hub of the event, pulses with hundreds of exhibitors displaying new products, offering free bike demos & samples and exciting stunt shows. The woom Kids’ Zone is packed with activities while riders zoom around the Laguna Seca Raceway. Expo hotspots are the international food court, the Sea Otter Club, the Sierra Nevada beer garden, and the awards stadium. Hundreds of professional athletes are present to share their racing techniques and sign autographs. No other event gives you such close-up access to your favorite brands and cycling heroes!

Hours: Thursday – Saturday  9 a.m. – 5 p.m. ; Sunday, 9 a.m. – 2 p.m.